Reduce the Bounce Rate for your WordPress Site

Date February 27, 2016

Reduce your bounce rate with the help of Google Analytics

What is a bounce rate?

Bounce rate is a percentage of users who visit your website and then navigates away after viewing a single page. The sooner they leave the more negative your bounce rate is.

Using Google Analytics can determine the bounce rate of your site and percentage of users actually clicking away from your webpage(s)

Increase Speed of Site

These days internet users are becoming less tolerant of slow loading sites, 47% of consumers expect a web page to load in 2 seconds or less, 40% abandon a website that takes more than 3 seconds to load a one second delay can cause a 7% reduction in conversions.
12 ways to speed up your wordpress site

Few Pointers
Reduce image size and compress images before uploading
Install a cache plug-in like WP Super Cache
Use a CDN to serve resources from a data centre
Compress and minify your code
Choose a minimal theme that is light on graphics
If your site is still slow maybe consider changing your web hosting solution

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Great Site Content

Content has always played a big part in websites, keep your content informative, concise, simple and articulate. Avoid long, poorly spaced paragraphs; employ lists whilst highlighting the significant headings. Your visitors should be treated like royalty and you cannot go wrong. Images is a good way to improve content and can get you away from the long boring wall of text that can draw users to leave after getting bored.
Writing high quality content for your blog
SEO friendly blog post for more organic traffic?

Pop ups

These are great to subscribe users and improve conversions but they also run the risk of annoying people, speaking on behalf of myself I find them frustrating and close them straight away and leave. There are other ways to announce your call to action beside using a pop up, perhaps a short announcement or a subscription widget, conducting A/B split testing can help to see what works best for your site

Improve Navigation

A clear and concise path should be provided to your users, installing a related posts plug-in like YARPP can really help to improve bounce rate for your Wordpres blog as it leads readers to other information that they be likely interested in, this should be located in a useful and easy to find spot

Real Places WordPress Theme

Visually Appealing WordPress Site

Making your website great looking will keep your visitors entertained and staying on your page a bit longer, make sure that the design matches your content and appeals to your target audiences.
Collection of WordPress themes

Irrelevant Advertising

Apparently 84% of 25 Р34 years olds have left a favourite website because of intrusive or irrelevant advertising. If you plan to display adverts on every page of your blog or website it is worth considering if they are relevant to each piece of content that has been published.

Responsive Design

Making your website responsive can improve your position in search engines and also help with your bounce rate, google also searches for mobile friendly websites to help with mobile searches

Further Reading
13 ways to reduce bounce rate and increase your conversions
5 simple ways to reduce bounce rate on your website
Strategies for reducing bounce rate

Looking better conversion rate

Flat design minimizes browser performance issues with fewer features that need resizing for mobile use. Additionally, consider the ability to view flat design

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