On the 28th January 2016 Google announced they would be offering support for Accelerated Mobile Pages which is open source project to help address the problems of slow loading pages, the AMP will help render content to load much quicker and offer a better web experience for all. AMP consists of three parts when building your web page – AMP HML, AMP JS, AMP CDN
AMP HTML helps build rich content beyond basic HTML, does have some restrictions though. AMP JS ensures fast rendering of AMP HTML pages. The AMP CDN delivers the AMP HTML pages.
How Google Analytics Support works
Before getting started with AMP Analytics, give the AMP website a once over this will explain how to setup your AMP ready page. Once your page is ready, then we need to start thinking about how you will measure the page performance.
Google recommends using a separate Google Analytics property to measure your AMP pages be aware that some functions used in Web Analytics will not be available in AMP Analytics straight away. AMP pages can appear in multiple contexts, including through different syndication caches which means a single user that lands on a AMP version of a page and a HTML version will be treated as two distinct users, using a separate Google Analytics property to measure AMP pages makes it easier to handle these issues.
What’s Next for Accelerated Mobile Pages
It has been announced that Twitter, Pinterest and Linkedin will support AMP pages in coming months and Google search will be using it as well.